The About Section of a Website

The About Section of a Website

The About Section of Your Website I often see bios in the About Section of a website, and I want to suggest a little shift. What about telling the person going to your website what your programs and services help with instead? I’m all for creating credibility,...
Above the Fold in a Website

Above the Fold in a Website

Above the Fold in Your Website If you have ever wondered what to put Above the Fold in your website, this is the post for you. “What on earth do you mean by ‘Above the Fold’, Heidi?” So, have you seen Newsies? Yup, that 90s movie that we all...
What is a Tech Strategy?

What is a Tech Strategy?

One of the questions I get asked frequently is, “What is a Tech Strategy Session?” Typically, entrepreneurs think of technology as something that they either muddle through themselves, or hire a Virtual Assistant to help them with. What if there is another...