Scale Your Impact, Keep Your Soul.

I help Gen X women entrepreneurs who have ideas, offers, responsibilities, and technology pulling them in too many directions turn that complexity into a simpler, sustainable business structure that actually supports their next stage of growth—without sacrificing their soul.

The External Shift

Navigating major life transitions after years of focusing on your family or a demanding career.

The Internal Weight

Feeling lost, lacking confidence, and carrying a heavy mental load without a clear direction.

The Philosophical Truth

Hustle isn't the answer. True transformation comes from systems over goals and alignment over grind.

Hi, I'mHeidi Totten

I know the power of reinvention. I've navigated these exact identity shifts and discovered that wishing for change isn't enough.

As an author, entrepreneur, and the founder of 100 Humanitarians International, I guide Gen X women through their own transitions. I believe that we don't rise to the level of our goals—we fall to the level of our systems. Together, we'll build the soul-aligned systems you need to step confidently into your future-self identity.

• Empathetic mentor & seasoned business strategist
• Founder of 100 Humanitarians International
• 3X Amazon #1 Best-Selling Author

Clarify

Define what you actually want now.

Simplify

Turn ideas, tools, and goals into simple, usable systems.

Implement

Take consistent, aligned action that builds real momentum.

Membership & Systems

Join a community of like-minded Gen X women and access the foundational soul-aligned tracking and business systems.

Strategy Sessions

Work directly with me in a 1:1 capacity to map out your future-self identity and build custom systems for your life and business.

Retreats & Experiences

Step away from the daily grind. Join our transformative humanitarian experiences in Kenya to reconnect with your deepest purpose.

Before

• Consuming courses but not moving forward
• Scattered ideas and unfinished plans
• Questioning what actually matters next

After

• Clear direction and focused priorities
• Simple systems that support action
• Consistent momentum and self-trust

"Her skills as a business coach and life coach have helped me create shifts in my personal life and mindset to build the kind of business I've always wanted!"

"What I got out of it was the most freakin' amazing manifesting tool ever and SO much more! I use it all the time for every aspect of my life."

"Her business mind opened up ideas for my website and business that I would have never thought of. I am so excited for where my business is going."

Build the life you can already picture — from the inside out

SoulStudio is your private inner sanctuary — guided meditations, immersive rooms you actually build in, and a practice that turns what you create inside into what shows up outside.

• 12 guided Foundations that teach you to settle and go inward
• Immersive rooms you return to and keep building
• Monthly group calls with Heidi and the community

Membership is $497/year after your 30-day free trial.